November 3–8, 2025 •
Earlier this month, EDRA had the pleasure of collaborating with The Label Edition, the Barcelona-based fashion brand known for its refined silhouettes and timeless approach to contemporary womenswear. Together, we opened a six-day pop-up in the heart of Geneva’s Old Town, at 11 rue de l’Hôtel de Ville, bringing design and fashion into a single, coherent space.
From November 3rd to 8th, the boutique was transformed into a warm, intimate setting where vintage design pieces curated by EDRA conversed naturally with The Label Edition’s autumn selection. Soft knits, sculptural coats, and textural garments hung alongside a subtle arrangement of Murano glass, mid-century accents, and understated decorative objects—creating an atmosphere where craftsmanship and materiality took center stage.
Throughout the week, visitors discovered a shared philosophy between our two houses: a respect for timelessness, an appreciation for quality, and the belief that well-designed objects, whether worn or lived with, enhance everyday life. The pop-up welcomed a steady flow of clients, friends, and design lovers, offering a moment to slow down, explore, and connect over beautiful pieces.
This collaboration marks a continuation of EDRA’s desire to build bridges between vintage design and contemporary creative practices, bringing Geneva new encounters and unexpected dialogues. We are grateful to The Label Edition for their trust, and to everyone who visited and supported this first joint project.
We look forward to announcing more partnerships and events soon !
Stay tuned for what’s next at EDRA.