A Look Back at NewGen – A Vibrant Kickoff at the Heart of Design
On Tuesday, April 15, 2025, our EDRA showroom in Geneva was transformed into a true artistic and festive hub for the NewGen launch party, organized by the Friends of the Centre d’Art Contemporain Geneva.
Guests enjoyed an evening blending design, music, and creative exchange. The cocktail dinner, accompanied by a curated DJ set, created a warm and electric atmosphere where conversations flowed and new connections sparked.
Speeches by Andrea Bellini, Director of the Centre d’Art Contemporain Geneva, and Laurence Collins, President of the Friends of the Centre, officially kicked off this new chapter. Both speakers emphasized the importance of building bridges between local art scenes, contemporary art enthusiasts, and independent creative spaces like ours.
We are proud to have hosted this event in our showroom, which we envisioned as a meeting space where design, art, and community come together. This evening not only marked the launch of NewGen but also promised many exciting cultural collaborations to come.
A heartfelt thank you to everyone who joined us — we look forward to welcoming you back for more inspiring moments soon!